In the business world of today, social media is an increasingly essential part of any marketing and customer contact. But don’t have to take our word for it, here’s what Google has to say directly on the topic:
“Yes, we do use [Twitter] as a signal. It is used as a signal in our organic and news rankings. We also use it to enhance our news universal by marking how many people shared an article.“
Not only is social media an important part of building a customer base but, as Google freely admits ,they are using Twitter tweets as a ranking signal for business websites – the same goes for Facebook shares:
“We treat links shared on Facebook fan pages the same as we treat tweeted links. Like it or not, Google is watching Facebook Fan Pages for links, audience and interaction.“
Google knows that if your content is good enough for people to share it on Twitter or Facebook, it’s also likely great content to rank highly in the search engines.
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